Brand Discovery, Strategy & Identity for Entrepreneurs & Small Businesses
There’s something distinct about your business.
Something that sets you apart — even if you haven’t fully defined it yet.
Brand discovery isn’t about changing who you are.
It’s about uncovering what makes you different, refining it with intention, and developing an identity so clear and cohesive that your brand speaks for itself — without you having to say a word.
Through guided discovery and strategic development, we define your uniqueness and align every touchpoint to reflect it with clarity and confidence.
BRANDING STARTS WITH CLARITY
Your brand is more than a logo or color palette — it’s the story your business tells without saying a word. Every interaction, every touchpoint, every detail shapes how people perceive you. Whether you already have a brand or just a spark of an idea, I’m here to help you refine it, uncover what makes you unique, and turn it into a clear, confident identity that speaks for itself.
Through focused discovery exercises, strategy sessions, and intentional refinement, we map out your brand so every visual, every word, every interaction feels purposeful and aligned. This isn’t cookie-cutter branding — it’s your story, elevated, so your brand works even when you’re not there.
HOW PACKAGES WORK
No matter where you are in your journey — whether you have a fully formed brand or just a spark of an idea — each package is designed to guide, refine, and elevate your brand while keeping you involved every step of the way. You provide insight, feedback, and vision; I provide strategy, expertise, and execution so your brand truly shines.
1. Foundation- Guided DIY Strategic Branding & Identity
I provide step-by-step frameworks, guided exercises, and proven strategic foundations to uncover your voice, refine your positioning, and shape a distinctive visual identity. You lead the hands-on development, while I guide and challenge you at every stage — ensuring your brand emerges cohesive, intentional, and unmistakably yours.
2. Impact- Collaborative Strategic Branding & Identity
Ideal for entrepreneurs who want a strategic partner to lead the development while staying involved in key decisions. I take ownership of the strategy and creative direction — refining your voice, positioning, and visual identity — while you provide insight and feedback. Together, we shape a cohesive, distinctive brand that feels aligned, intentional, and built to stand out.
3. Authority- Done for you Strategic Branding & Identity
For entrepreneurs who want a fully managed, refined brand identity. I take the lead in discovery, strategy, and creative development — defining your voice, positioning, and complete visual identity while staying true to your essence. You remain involved in key approvals, but I handle the depth of exploration and execution, delivering a cohesive brand that speaks with clarity, confidence, and authority.
Every package is designed to honor your brand’s uniqueness and develop it with intention. Your vision becomes a refined, cohesive identity that clearly communicates who you are, what you stand for, and the impact you’re here to make.
WHAT'S INCLUDED IN YOUR CUSTOM BRANDING & IDENTITY SERVICES
Every website I create blends strategy, design, and functionality to reflect your brand, connect with your audience, and make your business shine. While the level of hands-on work differs by package, every client receives guidance, support, and systems to ensure success.
Brand Strategy
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Core values
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Positioning
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Audience clarity
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Messaging direction
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Brand tone & voice
Visual Identity
System
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Logo suite (Primary / Secondary)
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Icon sets / brand marks
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Color psychology & palette
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Typography system
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Visual direction
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Mood boards
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Brand guidelines
Alignment Across Touchpoints
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Website visual direction
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Social cohesion
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Email & digital consistency
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Print & marketing collateral alignment
Ready to refine your brand into something unmistakable, intentional and impactful?
INVESTMENT
Your brand is more than visuals — it’s the foundation of how you’re perceived, remembered, and trusted. Investing in its development means building clarity, confidence, and distinction from the inside out.
Brand identity packages are tailored based on the level of strategy, research, and creative execution involved. Each tier reflects the depth of exploration and refinement required to shape a cohesive, intentional brand.
Core Brand Development begins at $350
Expanded strategy and research elements are added based on scope, including:
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Brand Discovery & Voice Guide — $350–$600
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Audience & Market Research — $250–$500
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Logo Design (Primary / Secondary) — $75
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Icon Sets / Brand Marks — $100–$300
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Branding / Mood Boards — $150
Every brand is different. After an initial consultation, we define the exact scope required to build a cohesive, aligned identity for your business.
Payment plans are available.
READY TO BUILD A BRAND AND THAT REFLECTS YOUR PASSION, PURPOSE & IMPACT
Your brand is waiting to be refined, clarified, and amplified — and I’m here to guide every step of the way. Whether you’re starting with a full brand or just an idea, together we’ll uncover your unique voice, define your visual identity, and create a cohesive experience that speaks for itself.
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Book a Brand Consultation – We’ll talk through your goals, challenges, and vision for your brand.
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Choose the Right Package – We’ll identify the level of support and involvement that best fits your needs.
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Begin Your Brand Transformation – Once your package is confirmed, we dive in. I’ll guide, advise, and handle the heavy lifting so your brand shines without overwhelm.
Your uniqueness deserves clarity, purpose, and impact — let’s make it unmistakable.