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SIMPLY RAWSOME

Jean Van Ornum-Frisk

Raw Pet Food Supplier

Address:

Meridan, MN

Website:

​

simplyrawsomeus.com

ABOUT

This was the first company where I developed and refined my executive assistant expertise while taking a hands-on role in revamping and rebranding the business. I began by managing client inquiries and moderating the community. Over time, my role evolved into a strategic position shaping high-level direction, executing marketing and branding initiatives, designing digital and physical assets, and expanding operations. Through these efforts, I helped strengthen the company’s growth trajectory, enhance its market presence, and establish a more cohesive and professional brand.


*Business has sold to another owner

SERVICES AND ROLES

Executive & Virtual Assistance

  • Supported executive leadership in managing client communications, sales operations, marketing initiatives, and educational programs

  • Served as primary point of contact when the owner was unavailable, handling emails, customer inquiries, order issues, shipping and tracking support

  • Assisted with strategic business decisions, operational planning, and direction-setting

 

Branding, Marketing & Digital Strategy

  • Designed and executed digital marketing campaigns, including infographics, educational graphics, video tutorials, and print materials

  • Led two major website rebranding and relaunch projects, improving user experience, navigation, and conversion pathways to align with evolving brand strategy and customer needs

  • Created promotional marketing materials and educational content to support product launches and brand awareness
     

Community Management & Customer Education

  • Managed and moderated a Facebook community, onboarding new members and providing ongoing education on canine and feline raw diets

  • Delivered consistent educational content through posts, articles, links, and comment engagement to build trust and authority

  • Presented live and virtual educational seminars on species-appropriate nutrition, illness prevention, and raw feeding best practices
     

Product Development & Market Expansion

  • Formulated, Designed and launched products and recipes

  • Identified emerging industry trends and translated insights into new product lines and revenue opportunities

Developed niche offerings to diversify revenue streams and capture underserved market segments

Programs, Loyalty & Retention

  • Designed, launched, and maintained a Breeder Program to support strategic partnerships and long-term growth

  • Created and managed customer rewards and loyalty programs to increase retention and repeat purchases

  • Implemented affiliate partnerships and referral strategies to expand reach and brand advocacy


Public Speaking & Brand Authority

  • Presented educational PowerPoint seminars at industry events

  • Hosted live online seminars focused on raw feeding, nutrition, illness prevention, and species-appropriate diets

  • Represented the brand at industry events and expos to increase visibility and credibility

TOOLS AND PLATFORMS

Wix, Piktochart

New: MailChimp, Volusion, Shopify

ASSETS

SOCIAL PROOF AND STATISTICS

COMING SOON

REVIEW

September 11, 2025

 

Meghan helped me with a lot of my digital tasks when I switched my platforms over from one vendor to another. This freed up a lot of my time to focus on other parts of my business. She did a great job and communicated with me throughout the process. She has also done other marketing products for my business which was very beneficial to me.

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