SIMPLY RAWSOME
Jean Van Ornum-Frisk
Raw Pet Food Supplier
Address:
Meridan, MN
ABOUT
This was the first company where I developed and refined my executive assistant expertise while taking a hands-on role in revamping and rebranding the business. I began by managing client inquiries and moderating the community. Over time, my role evolved into a strategic position shaping high-level direction, executing marketing and branding initiatives, designing digital and physical assets, and expanding operations. Through these efforts, I helped strengthen the company’s growth trajectory, enhance its market presence, and establish a more cohesive and professional brand.
*Business has sold to another owner
SERVICES AND ROLES
Executive & Virtual Assistance
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Supported executive leadership in managing client communications, sales operations, marketing initiatives, and educational programs
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Served as primary point of contact when the owner was unavailable, handling emails, customer inquiries, order issues, shipping and tracking support
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Assisted with strategic business decisions, operational planning, and direction-setting
Branding, Marketing & Digital Strategy
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Designed and executed digital marketing campaigns, including infographics, educational graphics, video tutorials, and print materials
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Led two major website rebranding and relaunch projects, improving user experience, navigation, and conversion pathways to align with evolving brand strategy and customer needs
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Created promotional marketing materials and educational content to support product launches and brand awareness
Community Management & Customer Education
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Managed and moderated a Facebook community, onboarding new members and providing ongoing education on canine and feline raw diets
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Delivered consistent educational content through posts, articles, links, and comment engagement to build trust and authority
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Presented live and virtual educational seminars on species-appropriate nutrition, illness prevention, and raw feeding best practices
Product Development & Market Expansion
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Formulated, Designed and launched products and recipes
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Identified emerging industry trends and translated insights into new product lines and revenue opportunities
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Developed niche offerings to diversify revenue streams and capture underserved market segments
Programs, Loyalty & Retention
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Designed, launched, and maintained a Breeder Program to support strategic partnerships and long-term growth
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Created and managed customer rewards and loyalty programs to increase retention and repeat purchases
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Implemented affiliate partnerships and referral strategies to expand reach and brand advocacy
Public Speaking & Brand Authority
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Presented educational PowerPoint seminars at industry events
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Hosted live online seminars focused on raw feeding, nutrition, illness prevention, and species-appropriate diets
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Represented the brand at industry events and expos to increase visibility and credibility
TOOLS AND PLATFORMS
Wix, Piktochart
New: MailChimp, Volusion, Shopify
ASSETS
SOCIAL PROOF AND STATISTICS
COMING SOON
REVIEW
September 11, 2025
Meghan helped me with a lot of my digital tasks when I switched my platforms over from one vendor to another. This freed up a lot of my time to focus on other parts of my business. She did a great job and communicated with me throughout the process. She has also done other marketing products for my business which was very beneficial to me.