RAW VIBES PET FOOD LLC
Meghan Waals
Carnivore Nutritionist, Animal Wellness Coach
Phone:
717-917-7418
Email:
Address:
Burnsville, NC
Website
RawVibesPetFood.com
ABOUT
I founded this company alongside Elysian Bengals, making it the one of the first business I built and scaled from the ground up. Originally launched as The Nutrition Code, it was later rebranded based on market research, client feedback, and evolving demand. What began as an education-focused platform expanded into a multifaceted brand including published books, speaking engagements, presentations, trade shows, and a full line of freeze-dried pet food and treats.
This project marked the first time I intentionally used data, audience insights, and real-world feedback to pivot strategy, refine positioning, and expand offerings, laying the foundation for my approach to branding, marketing, and sustainable business growth.
*This business was sold in 2025
SERVICES AND ROLES
Executive Leadership & Business Strategy
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Founded, branded, and scaled a direct-to-consumer raw pet food company, independently managing the full business lifecycle
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Led executive-level planning, strategic decision-making, and problem-solving across operations, marketing, finance, and customer experience
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Managed budgeting, pricing strategy, supplier partnerships, fulfillment operations, and investor relations to drive sustainable growth
Branding, Marketing & Creative Direction
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Developed and executed a cohesive brand identity centered on education, trust, and community building
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Led creative direction for all marketing assets, including website design, e-commerce optimization, print materials, and digital campaigns
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Designed product packaging and labeling that aligned with brand standards, regulatory requirements, and consumer trust
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Managed social media content, email newsletters, and promotional campaigns to support brand growth and visibility
Product Development & Design
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Oversaw product design from concept to market, including formulation collaboration, packaging design, and customer-facing product education
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Ensured consistent brand presentation across physical products, packaging, and digital touchpoints
Client Experience, Affiliates & Community Building
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Developed personalized client programs and conducted nutrition consultations to support long-term client relationships
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Built and maintained affiliate and customer rewards programs to encourage retention, referrals, and repeat purchases
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Created educational resources and community initiatives to strengthen brand loyalty
Thought Leadership, PR & Industry Presence
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Authored industry-specific publications establishing thought leadership in raw feeding and pet nutrition
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Represented the brand at industry shows, conferences, and events to expand visibility and partnerships
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Delivered workshops and public speaking engagements at national conferences to position the brand as an authority
Operations & Technical Management
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Oversaw end-to-end product fulfillment, inventory management, and supplier coordination
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Handled technical troubleshooting, system optimization, and operational workflows to ensure seamless day-to-day operations
TOOLS AND PLATFORMS
Canva, Facebook, Pinterest, Tiktok, Instagram, Lulu Printing, Vistaprint, Piktochart, Google Workspace
New: Wix, Hubspot, ConvertKit
