Raw Fed Right

A friend approached me in 2020 to help create Raw Fed Right, a freeze-dried raw food brand born during the COVID-19 pandemic. I led the branding, marketing, and product strategy, collaborating closely with a partner to bring convenience, quality, and species-appropriate nutrition to carnivore companions.

From concept to launch, I shaped the brand identity, packaging, and messaging while helping manage operations, investor relations, and product production. This project was a hands-on lesson in building a product-based business, collaborating with a partner, and translating expertise into a market-ready brand, paving the way for my next solo venture, Raw Vibes Pet Food.