The Nutrition Code

The Nutrition Code was the first business I built completely from the ground up and the project where my passion for branding, marketing, and intentional business growth truly began. What started as a hobby blog evolved into a world-recognized brand, eventually rebranding into Raw Vibes Pet Food LLC as the business expanded in scope and impact.

This project marked my first deep dive into strategic branding: developing a name rooted in the target audience, refining color palettes and visual identity, and learning how thoughtful design influences trust, clarity, and connection. It was also where I began experimenting with a unique approach to business management leveraging social media, platform tools, and systems not just for visibility, but for education, engagement, and scalability.

The Nutrition Code laid the foundation for everything I do today. It taught me how brands evolve, how pivots can be powerful when guided by research and feedback, and how strong branding paired with smart systems can turn a passion project into a sustainable, growing business.