JEWELRY BY WHITICAR

SERVICES AND ROLES

• Designed and built a 5-page, 5-subpage Wix website from scratch, delivering a modern, streamlined, and user-friendly experience

• Migrated a complex legacy website (7 navigation tabs, 6 gallery pages, 19 image-based subcategories) into a fully optimized Wix e-commerce store, improving usability, manageability, and sales readiness

• Implemented e-commerce functionality, ensuring the site was structured, searchable, and prepared for online product sales

• ​Facilitated the manual creation, organization, and optimization of 350+ product listings without a CSV or bulk import file, including product titles, descriptions, categories, pricing structure, and imagery

• Led advanced SEO implementation, including keyword research, image alt text optimization, redirect setup, and blog SEO enhancements to improve search visibility

• Created custom social share graphics for products, collections, and website links to support organic marketing and brand consistency

• Developed a 1-month integrated content calendar with social media and email marketing prompts to support launch and ongoing engagement

• Designed five custom Canva templates for Instagram to maintain visual consistency and simplify content creation

• Produced branded digital and print assets, including logo refinements, business cards and rack cards, 

• Provided strategic guidance for website copy and product content, including written prompts, product page structure, and product photography best practices

• Designed and integrated custom forms, including a Return/Refund form and a custom inquiry form for one-of-a-kind or commissioned pieces

• Refined brand voice, tone, and style across web and marketing materials for clarity, cohesion, and alignment with brand values

• Created a comprehensive brand mood board from two color preferences, defining color palette, typography, and visual direction

• Established and maintained consistent branding across all digital touchpoints, ensuring visual and messaging alignment throughout the website, social platforms, and marketing assets