HEALING PHOENIX ARTS
Christopher & Holly Gage
Lapidarist and Access Bars Practicioner Metal Clay Jewelry Artist and Instructor
Phone:
717-445-5755 or 717 917 2358
Email:
Address:
Lancaster, PA
Website:
healingphoenixarts.org
ABOUT
Healing Phoenix Arts is a nonprofit founded by Christopher and Holly Gage, born from their lived experience as burn survivors and trauma-informed facilitators. After surviving a food truck explosion in 2018, Christopher used lapidary as part of his physical recovery, which led the couple to develop the Warrior Scar Jewelry workshops—combining art, storytelling, and Post Traumatic Growth to support healing for other burn and trauma survivors.
I originally built their website over seven years ago when the focus centered on lapidary and a small shop to sell the resulting cabochons. As the organization evolved into a nonprofit, the site required a strategic refocus, shifting away from e-commerce and toward mission-driven storytelling, education, and impact. I overhauled the entire site to reflect a nonprofit identity, clearly communicate workshop offerings, sponsorship opportunities, and survivor support, and integrate donation pathways while enriching the content across all aspects of their programs.
*Website in progress
SERVICES AND ROLES
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Led a full website redesign and rebuild using existing brand assets, maintaining the original color palette and typography while modernizing the overall layout and user experience
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Re-architected site structure to support Healing Phoenix Arts’ transition from a product-focused site to a nonprofit, mission-driven platform
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Implemented a content-first approach using provided copy and imagery, reorganizing and rebuilding all pages for clarity, accessibility, and impact
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Designed and structured a comprehensive multi-level navigation system, including Programs, Workshops, Hosting Options, Sponsorships, Events, Donations, and Forms
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Developed detailed program pages for Warrior Scar Jewelry and Access Bars Healing, including storytelling, participant guidance, presenter information, testimonials, and workflow explanations
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Integrated donation pathways and wishlist-based giving options while intentionally avoiding traditional e-commerce functionality
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Built and connected multiple intake, event, and project request forms to support program operations and participant onboarding
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Created on-location and online workshop pages with schedules, facility needs, downloadable PDF materials, and package links
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Implemented advanced, full-package SEO, including site structure optimization, on-page SEO, internal linking, and content alignment for nonprofit discoverability
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Provided nonprofit and branding directives to support outreach, visibility, and post-event follow-up for the World Burn Congress
TOOLS AND PLATFORMS
Wix, Canva
ASSETS
SOCIAL PROOF AND STATISTICS
COMING SOON
REVIEW
COMING SOON!