
ELYSIAN BENGALS
Meghan Waals
Breed Preservationist, Mentor, Speaker, Animal Wellness Coach
Phone:
717-917-7418
Email:
Address:
Burnsville, NC
Website:
elysianbengals.com
ABOUT
Elysian Bengals was the first business I scaled from the ground up, where I built and solidified a cohesive brand presence that grew into a world-renowned name in the Bengal breeding community. I developed the cattery’s branding, marketing, digital presence, and client engagement systems while establishing credibility through industry leadership, PR, and educational initiatives. This project showcases my ability to turn a startup vision into a recognized, influential, and sustainable brand.
SERVICES AND ROLES
Branding, Marketing & Digital Presence
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Built and operated an internationally recognized Bengal cattery, establishing a professional and trusted brand across the feline breeding industry
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Designed and maintained cohesive brand identity across digital platforms, including website development, social media campaigns, and educational content to engage clients and the broader community
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Produced marketing materials, graphics, and copy to communicate brand values, breeding philosophy, and expert knowledge, positioning Elysian Bengals as a world-renowned name
Client Engagement & PR
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Developed a comprehensive client intake and education system, resulting in a 90%+ client retention and referral rate
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Managed public relations initiatives, including strategic storytelling, media outreach, and educational campaigns to reinforce brand credibility
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Built strong industry relationships, leveraging collaborations with breeders, stakeholders, and genetic experts to expand reach and authority
Industry Leadership & Advocacy
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Led an international legislative campaign to update Bengal breed recognition standards, presenting proposals and collaborating with committees and global stakeholders
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Authored training manuals and guides, establishing the cattery as a trusted source of expertise in animal husbandry and genetics
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Partnered with Dr. Christopher Kaelin (Stanford) on research advancing understanding of the Agouti Prionailurus bengalensis (APb) gene, enhancing scientific credibility and brand authority
TOOLS AND PLATFORMS
Wix, Canva, Facebook, Pinterest, Tiktok, Instagram, Lulu Printing, Vistaprint, Signwell
New: Piktochart
ASSETS
SOCIAL PROOF AND STATISTICS
COMING SOON





















