
ELYSIAN BENGALS
Meghan Waals
Breed Preservationist, Mentor, Speaker, Animal Wellness Coach
Phone:
717-917-7418
Email:
Address:
Burnsville, NC
Website:
elysianbengals.com
ABOUT
Elysian Bengals was the first business I scaled from the ground up, where I built and solidified a cohesive brand presence that grew into a world-renowned name in the Bengal breeding community. I developed the cattery’s branding, marketing, digital presence, and client engagement systems while establishing credibility through industry leadership, PR, and educational initiatives. This project showcases my ability to turn a startup vision into a recognized, influential, and sustainable brand.
SERVICES AND ROLES
Branding, Marketing and Digital Presence
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Built and operated an internationally recognized Bengal preservation cattery, establishing a premium, science-backed brand trusted across the global feline breeding industry
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Developed complete brand architecture including brand positioning, messaging strategy, tone of voice standards, visual identity systems, and long-term brand development planning
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Delivered Branding & Marketing Consultations to industry peers, advising on brand positioning, messaging clarity, digital presence, and customer experience strategy
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Designed and managed full Website Design & Management processes including UX layout, SEO structure, conversion optimization, landing pages, blog integration, and ongoing content updates
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Created and implemented comprehensive Lead Generation strategies including funnel architecture, audience targeting, educational lead magnets, conversion tracking, and data-driven refinement
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Managed Social Media Content Creation including campaign planning, caption writing, visual design, engagement strategy, and audience growth initiatives
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Authored Blog Writing content focused on education, authority positioning, and long-form content marketing
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Produced complete Graphic Design assets including:
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Logos / Icons
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Flyers / Brochures
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Ad Layouts
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Infographics (data visualization)
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Business Cards / Postcards
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Designed ad campaign layouts and promotional materials for digital and print distribution
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Created structured visual branding systems ensuring consistency across web, social, print, and presentation materials
Virtual Assistant, Administrative and Executive Support Functions
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Performed full Virtual Assistant responsibilities within a single-operator enterprise environment
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Managed Email Management systems including inbox organization, high-volume correspondence, template creation, and communication tracking
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Prepared and managed contracts, onboarding documentation, client education materials, and administrative records
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Oversaw document organization, task management systems, and workflow documentation
Lead Generation, CRM and Systems Management
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Built and managed CRM Management systems to track client lifecycle from inquiry through application, contract execution, placement, and alumni engagement
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Designed structured client intake systems with qualification criteria and educational filtering processes
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Maintained client database organization, pipeline visibility, and retention metrics
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Created community-building strategies to increase referrals, retention, and brand advocacy
Public Relations, Advocacy and Industry Leadership
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Managed Public Relations initiatives including brand reputation management, industry communication, and strategic storytelling
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Led an international legislative campaign advocating for updates to Bengal breed recognition standards, coordinating global stakeholders and committees
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Built collaborative relationships with breeders, veterinarians, researchers, and international organizations
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Partnered with Christopher Kaelin (Stanford University) contributing phenotype documentation and breeder data supporting research on the Agouti Prionailurus bengalensis (APb) gene
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Strengthened brand authority by bridging scientific research with applied breeding practice
Budgeting, Financial Oversight and Time Management
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Managed Budgeting processes including expense tracking, forecasting, financial planning, and cost analysis
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Oversaw revenue strategy, pricing structure, and operational cost management
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Implemented Time Management systems balancing breeding operations, marketing, research collaboration, client support, event planning, and administrative duties
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Designed workflow optimization systems improving efficiency and task prioritization
Business Operations and Enterprise Management
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Operated as a single-owner enterprise responsible for full operational management
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Oversaw systems management including CRM integration, document workflows, and communication pipelines
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Built scalable business systems transforming Elysian Bengals into a structured, premium enterprise rather than a hobby operation
TOOLS AND PLATFORMS
Wix, Canva, Facebook, Pinterest, Tiktok, Instagram, Lulu Printing, Vistaprint, Signwell
New: Piktochart
ASSETS
SOCIAL PROOF AND STATISTICS
Website:
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87,700 unique visitors
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1118.2 site sessions
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Source
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51,200 google (organic)
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16,200 Direct
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15,900 Facebook
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2600 Referrals
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Global Reach: 169+ Countries & Territories
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1.2 M Impressions
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20,700 Clicks
Blog
Top Blogs
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20,400 views
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16,700 views
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15,000 views
Unique Visitors 67,300
Post Views 96,300
4.6K Followers
*Page Insights data is restricted to the last two years business retired in 2023, website still active


















