ELYSIAN BENGALS

Meghan Waals

Breed Preservationist, Mentor, Speaker, Animal Wellness Coach

Phone:

717-917-7418

Email:

elysianbengals@icloud.com

Address:

Burnsville, NC

Website:

elysianbengals.com

ABOUT

Elysian Bengals was the first business I scaled from the ground up, where I built and solidified a cohesive brand presence that grew into a world-renowned name in the Bengal breeding community. I developed the cattery’s branding, marketing, digital presence, and client engagement systems while establishing credibility through industry leadership, PR, and educational initiatives. This project showcases my ability to turn a startup vision into a recognized, influential, and sustainable brand.

SERVICES AND ROLES

Branding, Marketing and Digital Presence

Built and operated an internationally recognized Bengal preservation cattery, establishing a premium, science-backed brand trusted across the global feline breeding industry
Developed complete brand architecture including brand positioning, messaging strategy, tone of voice standards, visual identity systems, and long-term brand development planning
Delivered Branding & Marketing Consultations to industry peers, advising on brand positioning, messaging clarity, digital presence, and customer experience strategy
Designed and managed full Website Design & Management processes including UX layout, SEO structure, conversion optimization, landing pages, blog integration, and ongoing content updates
Created and implemented comprehensive Lead Generation strategies including funnel architecture, audience targeting, educational lead magnets, conversion tracking, and data-driven refinement
Managed Social Media Content Creation including campaign planning, caption writing, visual design, engagement strategy, and audience growth initiatives
Authored Blog Writing content focused on education, authority positioning, and long-form content marketing
Produced complete Graphic Design assets including:
- Logos / Icons
- Flyers / Brochures
- Ad Layouts
- Infographics (data visualization)
- Business Cards / Postcards
Designed ad campaign layouts and promotional materials for digital and print distribution
Created structured visual branding systems ensuring consistency across web, social, print, and presentation materials

Virtual Assistant, Administrative and Executive Support Functions

Performed full Virtual Assistant responsibilities within a single-operator enterprise environment
Managed Email Management systems including inbox organization, high-volume correspondence, template creation, and communication tracking
Prepared and managed contracts, onboarding documentation, client education materials, and administrative records
Oversaw document organization, task management systems, and workflow documentation

Lead Generation, CRM and Systems Management

Built and managed CRM Management systems to track client lifecycle from inquiry through application, contract execution, placement, and alumni engagement
Designed structured client intake systems with qualification criteria and educational filtering processes
Maintained client database organization, pipeline visibility, and retention metrics
Created community-building strategies to increase referrals, retention, and brand advocacy

Public Relations, Advocacy and Industry Leadership

Managed Public Relations initiatives including brand reputation management, industry communication, and strategic storytelling
Led an international legislative campaign advocating for updates to Bengal breed recognition standards, coordinating global stakeholders and committees
Built collaborative relationships with breeders, veterinarians, researchers, and international organizations
Partnered with Christopher Kaelin (Stanford University) contributing phenotype documentation and breeder data supporting research on the Agouti Prionailurus bengalensis (APb) gene
Strengthened brand authority by bridging scientific research with applied breeding practice

Budgeting, Financial Oversight and Time Management

Managed Budgeting processes including expense tracking, forecasting, financial planning, and cost analysis
Oversaw revenue strategy, pricing structure, and operational cost management
Implemented Time Management systems balancing breeding operations, marketing, research collaboration, client support, event planning, and administrative duties
Designed workflow optimization systems improving efficiency and task prioritization

Business Operations and Enterprise Management

Operated as a single-owner enterprise responsible for full operational management
Oversaw systems management including CRM integration, document workflows, and communication pipelines
Built scalable business systems transforming Elysian Bengals into a structured, premium enterprise rather than a hobby operation