ELYSIAN BENGALS

Branding, Marketing & Digital Presence

• Built and operated an internationally recognized Bengal cattery, establishing a professional and trusted brand across the feline breeding industry

• Designed and maintained cohesive brand identity across digital platforms, including website development, social media campaigns, and educational content to engage clients and the broader community

• Produced marketing materials, graphics, and copy to communicate brand values, breeding philosophy, and expert knowledge, positioning Elysian Bengals as a world-renowned name

 

Client Engagement & PR

• Developed a comprehensive client intake and education system, resulting in a 90%+ client retention and referral rate

• Managed public relations initiatives, including strategic storytelling, media outreach, and educational campaigns to reinforce brand credibility

• Built strong industry relationships, leveraging collaborations with breeders, stakeholders, and genetic experts to expand reach and authority
   

Industry Leadership & Advocacy

• Led an international legislative campaign to update Bengal breed recognition standards, presenting proposals and collaborating with committees and global stakeholders

• Authored training manuals and guides, establishing the cattery as a trusted source of expertise in animal husbandry and genetics

• Partnered with Dr. Christopher Kaelin (Stanford) on research advancing understanding of the Agouti Prionailurus bengalensis (APb) gene, enhancing scientific credibility and brand authority