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CALLED & DANGEROUS

Dana Hildebrand
Author, Counselor , Coach, Speaker. Podcaster

Email:

danahildebrand@gmail.com

Address:

Round Rock, Texas

Website:

​

danahildebrand.com/

  • Instagram
  • Facebook
  • LinkedIn

ABOUT

I was initially hired as a virtual assistant for Dana Hildebrand through a referral from Heather Gibson and, over time, my role evolved to include executive assistance, branding, marketing, and strategic support. Dana was transitioning from a clinical therapist to a podcaster, speaker, life coach, and author, and she sought my expertise in building cohesive brand identities, managing multi-platform content, and creating scalable systems. My work enabled her to expand audience engagement, launch campaigns, and streamline operations while maintaining her authentic voice and vision.

*Longterm Client 

SERVICES AND ROLES

6-Month Overview – Ongoing Engagement, 2025

 

Strategy & Brand Development

  • Developed cohesive brand identities aligned with client mission, voice, and vision, translating concepts into actionable strategies

  • Led 25+ strategy and planning sessions, building 6 major campaign frameworks (Peace Over Pressure, Gratitude, Reflection, Finish Line, Align, Vision Casting)

  • Iterated 10+ brand messaging assets, including bios, About Me sections, pinned posts, and positioning statements

  • Designed 3 platform-specific positioning schemas (Instagram, Community Page, Newsletter)

  • Directed campaign pivots and performance-driven adjustments to optimize reach and engagement
     

Website & Digital Experience

  • Designed and built custom ShinePages websites with optimized layout, UX/UI, typography, color, and SEO best practices

  • Edited or rebuilt 12+ website pages and 5 landing pages, creating and maintaining 3 opt-in forms and 2 booking/request forms

  • Implemented multiple platform integrations (Flodesk, Kajabi, ShinePages, Spotify, Calendly) and set up QR codes and Linktree optimization

  • Ongoing updates to web pages, landing pages, and SEO to support campaigns and engagement
     

Content Creation – Social & Community

  • Produced ~140–165 static and graphic assets, including quote cards, carousel posts, story graphics, pinned posts, and social share images

  • Wrote ~110–130 content pieces, including original captions, CTA frameworks, reel scripts/prompts, and community discussion prompts

  • Managed social media operations across Facebook, Instagram, Meta, Plann, and LinkedIn: content creation, reels, editing, scheduling, and analytics

  • Produced podcasts, reels, and digital assets to enhance audience growth and brand visibility

  • Created 6–8 podcast promotion assets and developed a comprehensive podcast promotion strategy


​Email Marketing & List Building

  • Oversaw Flodesk email marketing including newsletters, automation, segmentation, and design

  • Built full welcome email sequences (5–7 emails) and managed 12–15 weekly newsletters plus 20–25 campaign/event emails

  • Created 6+ automated workflows and 5+ audience segments/tags

  • Contributed to documented list growth: +311 subscribers, +2500% overall list growth, 910% increase in active subscribers
     

Community Building

  • Fully built and manage 1 Facebook community, including pinned posts, scheduled campaigns, community-only content, and live/virtual event assets

  • Implemented 1 automated welcome workflow and facilitated ongoing engagement campaigns

  • Documented growth: +9% membership, +135% posting activity, +71 active members, +8% comment growth
     

Campaign & IP Development

  • Built 5 core intellectual property assets: Scripture + Declarations PDF, 12-week Warrior’s Roadmap planner, group coaching curriculum outline, freemium/lead magnet framework, coaching campaign assets

  • Delivered ~120–150 campaign-specific assets across 6 multi-week campaigns, including email, social, and community content, plus 5+ proposal rewrites

  • Campaign strategy and content creation remain ongoing to support new initiatives


​Lead Generation, Outreach & CRM Management

  • Built and maintained lead generation processes, outreach sequences, and CRM workflows

  • Managed audience segmentation, tagging, and lifecycle tracking to optimize lead nurturing and engagement


​Executive & Operational Support

  • Provided executive-level VA support including scheduling, password management, link organization, technical troubleshooting, and operational coordination

  • Built systems, workflows, and dashboards to improve productivity, clarity, and client communication
     

Event & Speaking Coordination

  • Planned and coordinated events and speaking engagements, including logistics, schedules, and promotional material creation

  • Managed speaker intake, created pitch decks, and supported HCM screening clinics for events

  • Advised on brand photoshoots, including shot lists, wardrobe styling, and ensuring visual consistency
     

Bottom-Line Deliverables & Impact (6-Month Snapshot)

  • 350–450 total deliverables/assets to date

  • 6 full campaigns executed and ongoing

  • 40–50 emails created and scheduled

  • 140+ graphics produced

  • 110+ written content pieces

  • 30+ web/system builds

  • 300+ hours of strategic, creative, and operational support

TOOLS AND PLATFORMS

Canva, Instagram, Facebook, Google Workspace, LinkedIn

New: Shinepages, Kajabi, LinkTree, Spotify Creator, Flodesk, Calendly, Plann

ASSETS

SOCIAL PROOF AND STATISTICS

Q3 & Q4 (2025)

Email: 

  • +311 subscribers

  • +2500% list growth

  • 910% increase in active subscribers
     

Facebook Growth: 

  • +9% membership growth

  • +135% posting activity

  • +71 active members

  • +8% comment growth

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Instagram Growth (Q4 2025):

  • +94.5% account reach growth

  • +58.9% Followers, 41.4% non followers

  • Profile Visits +5.7% increase

  • External Link Taps +133.3% increase

REVIEW

November 5, 2025

​

Working with Meghan has completely transformed the way I operate and show up in my business. I had no idea how much strategy and detail went into building a brand behind the scenes, but Meghan not only brought clarity, she brought vision, precision, and fire. She has this rare ability to take my ideas and turn them into action, building on them in ways that feel deeply aligned with my voice, mission, and calling.

​

Meghan is fast, professional, and top-tier in every sense of the word. My coach even gave her kudos for the level of excellence and structure she brings to my brand. She listens intently, understands my style, and creates with my heart in mind, not a one-size-fits-all approach, but something custom-built for me and the women I’m called to reach.

​

From designing proposals and deliverables that are beautifully detailed and industry-standard, to helping me prepare for brand photoshoots (yes, even down to poses and wardrobe that fit my message!), Meghan does it all with excellence. She’s willing to learn new tools, research new ideas, and find creative ways to make things happen.

​

Every time we work together, I feel fired up, focused, and confident that what we’re building is actually going to happen. Meghan keeps me on track, holds the vision, and always has my back. I’ve never made more progress in my business than I have while working with her. She’s brilliant, strategic, creative, and the most aligned partner I could ask for on this journey.

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