BIG HEARTED BREEDER
Heather Gibson
Dog Breeder and Coach
Phone:
Email:
Address:
ABOUT
As an executive assistant and project coordinator for a dynamic, mission-driven organization, I support high-level operations, marketing, and event logistics for monthly virtual summits and an annual in-person retreat. I act as another right hand to the founder, ensuring the seamless execution of internal and external initiatives while maintaining clear communication across remote teams.
SERVICES AND ROLES
Lead Generation & Research
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Conducted multi-channel industry research across breeder and pet sectors, including expos, conventions, sponsor lists, affiliate networks, podcasts, and speaker platforms
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Identified key decision-makers using online databases and free lead directories
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Built and maintained a qualified, segmented lead pipeline aligned with BHB’s mission and partnerships
CRM & Pipeline Development
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Designed and managed a centralized lead tracking system using Google Sheets with smart chips, outreach stages, filters, and detailed notes
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Established lead qualification, categorization, and status tracking standards
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Maintained database hygiene through duplicate removal and email validation
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Outreach Strategy & Execution
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Developed and implemented a structured outreach workflow including initial outreach, follow-ups, and phone engagement
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Executed personalized email campaigns using industry-specific messaging
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Applied multi-contact strategies within organizations to increase response and conversion potential
Template & Asset Creation
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Created 20+ customizable outreach email templates organized by industry and opportunity type
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Developed phone scripts, follow-up messaging, and outreach frameworks
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Preloaded outreach templates into Gmail to streamline communication
Visual & Marketing Collateral
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Designed 30+ branded Canva assets to support outreach and sponsorship conversations, including pitch decks, brochures, contribution tier graphics, and freemiums
Affiliate & Revenue Opportunity Development
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Researched and curated affiliate partnership opportunities aligned with BHB values
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Organized affiliate leads into a centralized resource for future monetization
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Laid groundwork for a product directory, coupon book, and freemium-based revenue streams
Speaker, Podcast & Content Development
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Built and managed speaker and podcast lead lists for events, education, and media appearances
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Created speaker questionnaires, outreach templates, and feedback forms
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Supported event and content development through structured speaker pipelines
Community Growth & Acquisition Strategy
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Developed a Facebook Group acquisition and partnership strategy to expand BHB’s reach and audience
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Created outreach scripts and email templates for engaging group owners and community leaders
Systems Documentation & Handover
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Produced a comprehensive handover packet documenting tools, workflows, and ongoing initiatives
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Recorded Loom training videos covering CRM structure, segmentation, and backend processes
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Designed systems for long-term scalability and seamless transition to new team members
TOOLS AND PLATFORMS
Canva, Google Workspace, Zoom
New: Smart Growth Solutions / Go High Level, Gusto, Streamyard
ASSETS
SOCIAL PROOF AND STATISTICS
COMING SOON
REVIEW
July 14, 2025
Meghan is a self-starter with the ability to take initiative and run with a project—often anticipating what needs to be done before I even ask. She’s detail-oriented, reliable, and brings a calm, can-do attitude to every task. I’m so grateful to have her on my team!